Cosmetics
For manufacturers and importers of personal care products, cosmetics and fragrances: formula, labelling, claims and the regulatory pathway at ANVISA.
- Regulators
- ANVISA
Cosmetics fronts.
Most products are authorized by notification; some groups, such as sunscreens and insect repellents, require registration.
Classification
Technical grouping of the product and risk grade, which define notification or registration.
- Grade 1 or Grade 2
- Notification or registration
Formula review
Analysis of the components and of the restrictions that apply to each ingredient.
- Qualitative and quantitative analysis
- Ingredient restrictions
- New ingredients in the ANVISA database
Documentation and claims
The parameters and studies that support the product and what it promises.
- Physicochemical and microbiological
- Stability, efficacy and safety
- Technical dossier
Labelling
Review and adaptation of the original label and local-language stickers for imports.
- Label adaptation
- Local-language stickers
Marketing
Claim suggestions and review of promotional material before the campaign.
- Claims
- Campaign material
Company and partners
Company authorization, partner qualification and liaison with the foreign manufacturer.
- AFE and health licence
- Partner qualification
- Foreign manufacturer
Foreign company?Explore the Market Entry path
Common questions before you start.
Do cosmetics need registration or notification?
Most personal care products, cosmetics and fragrances are authorized by notification; some higher-risk groups require registration. Classification depends on the composition, purpose and claims of the product.
How long is a cosmetic notification valid?
Ten years, renewable. The Brazilian company must keep a valid AFE to notify or register and to keep its products authorized.
Can a foreign brand sell cosmetics in Brazil?
Yes, but it cannot obtain the authorization directly from ANVISA: it needs a company established in Brazil, holding an AFE, as the holder of the notification or registration. The original label receives a Portuguese-language label.
Last updated: October 2026.
A cosmetics launch or import?
We start with the formula and the label: they set the risk grade, the pathway and what can be claimed.